rootstock
latin america events
Rootstock is a Bitcoin related brand that was born in Argentina but then spread its presence all throughout the world. For their big comeback to their home country during various crypto events (DevConnect, LABITCONF), we imagined and deployed a 360° campaign (event, social media, merchandising, etc.) to entertain conference goers between two panels.
LABITCONF is the #1 Bitcoin & Blockchain Conference in Latin America. In order to stand out in a sea of booths, Rootstock decided to focus on providing people with what they really need: coffee.
Highlighting the brand’s messaging of being “Still Early”, we created visual assets to dress up the booth as well as interactive activations, such as a treasure hunt spread all throughout the conference.
After LABITCONF, another conference was held in Argentina: DevConnect. But this time, Rootstock decided to think outside the booth, offering conference-goers a chance for a breather between two panels.
Taking over an argentinian café near DevConnect, we imagined various team-building activities (run club, maté workshop) and provided people with social media worthy moments.
