CONFORAMA

GLOBAL REBRANDING

With its budget friendly offers, Conforama prides itself on its proximity with French people. But how do you convey that in sales content, where the price has to be at the forefront? We imagined a new universe for Conforama’s sales print ad and social media campaigns that keeps the warmth and humanity of the brand while showcasing products and big numbers.

The key visual element of this new sales universe: the confoïde, an ever-changing shape halfway between a promotional sticker and an organic frame representing the randomness of our lives.

Then, it was time to adapt this versatile shape to each and every key commercial opportunity for Conforama. Thanks to dedicated color palettes and confoïde shapes, each commercial time now has found its distinct visual identity.